Travelocity was
created in 1996, as a subsidiary of Sabre Holdings,
and was run by long-time Sabre I.T. executive Terrell
B. "Terry" Jones. As one of the pioneers of web-based
disintermediation, Travelocity.com was the first
website that allowed consumers themselves (acting
without the help of a travel agent or broker) not only
to access Sabre's fare and schedule information, but
also to reserve, book, and purchase tickets. In
addition to airfares, the site also permits consumers
to book hotel rooms, rental cars, cruises, and
packaged vacations.